Privacy Policy

1. Who We Are

Root Social LTD (“Root Social”, “we”, “us”, or “our”) is a paid social marketing agency registered in England and Wales, operating from Kidderminster, UK. We operate the website at get.root-social.com.

For data protection purposes, Root Social LTD is the data controller. If you have any questions about this policy, contact us at hello@root-social.com.

2. What Data We Collect

When you submit our free ad account audit request form, we collect:

• First name - to personalise our communication with you
• Email address - to send your audit results and schedule a call
• Website URL - so we can review your business before the audit
• Monthly ad spend range - to confirm we can deliver value at your budget level
• Your primary paid social challenge - to tailor the audit to your situation

We do not collect sensitive personal data (e.g. payment information, health data, or government identifiers) through this website.

3. How We Use Your Data

We use the data you provide to:

• Conduct and deliver your free ad account audit
• Contact you to schedule a consultation call
• Follow up regarding our services, where you have not opted out
• Improve our audit process and website experience

Our lawful basis for processing is legitimate interests (delivering the audit service you have requested) and, where applicable, consent.

We will never sell, rent, or share your personal data with third parties for their own marketing purposes.

4. Cookies & Tracking

This website uses the Meta Pixel (Facebook Pixel) to measure the effectiveness of our advertising campaigns. The Meta Pixel may set cookies on your device and collect information about your browsing behaviour, including whether you visited this page after seeing one of our ads.

Data collected by the Meta Pixel is processed by Meta Platforms Ireland Ltd. in accordance with their Data Policy.

We also use essential session cookies required for the website to function correctly. These do not track you across other sites.

You can opt out of interest-based advertising from Meta at any time via your Facebook Ad Preferences.

5. Data Retention

We retain your personal data for as long as necessary to provide the audit service and any subsequent follow-up communications, and for up to 24 months thereafter, unless you ask us to delete it sooner.

After this period, your data is securely deleted or anonymised.

6. Your GDPR Rights

Under UK GDPR, you have the right to:

• Access - request a copy of the personal data we hold about you
• Rectification - ask us to correct inaccurate or incomplete data
• Erasure - request that we delete your personal data (“right to be forgotten”)
• Restriction - ask us to limit how we use your data
• Portability - receive your data in a structured, machine-readable format
• Objection - object to our processing of your data based on legitimate interests
• Withdraw consent - at any time, where processing is based on consent

To exercise any of these rights, email us at hello@root-social.com. We will respond within 30 days.

You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk.

7. Third-Party Services

We use Calendly to schedule consultation calls. If you book a call, your name and email address will be shared with Calendly and processed in accordance with their Privacy Policy.

8. Data Security

We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website is served over HTTPS and data is stored securely.

9. Changes to This Policy

We may update this policy from time to time. The “last updated” date at the top of this page reflects the most recent revision. Continued use of the site after changes constitutes acceptance of the updated policy.

10. Contact

Root Social LTD
Kidderminster, UK
hello@root-social.com